GM was testing Apple's upcoming iPad in its Chevy Volt at South by Southwest Interactive Festival this past week. GM is using networking events like this one for web developers as a test platform for a number of social-media marketing projects. Perhaps most important is the preview of its forthcoming Chevy Volt plug-in electric car. Alternative-Fuel cars typically are marketed to environmentally conscious consumers, hoping to save on high fuel costs. GM believes with the Volt, they can find additional target market in people drawn to edgy technology of the Volt. The Volt's touch-screen console and accompanying mobile application are appealing. And the idea of plugging a car into the same outlets where you can charge your laptop and iPhone is awesome!
Apple has sold 120,000 units of its untested iPad device that consumers have never even seen or touched yet. The Skeleton framework of a Volt was set up by Chevrolet outside Austin Convention Center. Chevrolet sponsored gadget-related charging stations around the venue for attendees to charge phones and laptops. The Automakers' challenge in targeting high-tech futurists is addressing the same crowd that talks about ditching cars.
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