CHEVY JOINS “NO PHONE ZONE” CAMPAIGN

Chevrolet joined the “No Phone Zone” campaign, created by Oprah Winfrey and Harpo Studios, to prevent distracted driving. General Motors Chairman and CEO Ed Whitacre, along with UAW employees from GM’s Lansing Delta Township assembly plant, announced Chevrolet’s support of the campaign in a taped segment during “The Oprah Winfrey Show” dedicated to the first national “No Phone Zone” Day.

The campaign is dedicated to honoring the lives lost due to distracted driving, educating the public about the dangers of distracted driving and activating people to make a difference in their communities. As part of the campaign, drivers are encouraged to take the “No Phone Zone” pledge. The pledge asks motorists to commit to:

Not text while driving
Not text while driving, and use only hands-free calling
Not text or use the phone while driving, and pull over to a secure location if they need to make a call

In addition to Whitacre’s appearance on “The Oprah Winfrey Show”, Chevrolet will lead an internal campaign to encourage the more than 77,000 General Motors employees in the U.S. to take the “No Phone Zone” pledge. Chevrolet will also sponsor more than 400 public service announcement (PSA) broadcasts for the “No Phone Zone” campaign.

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