As an extension of the GM Military Discount program, Chevrolet is launching a year-long campaign to raise $1 million to support Cell Phones for Soldiers.
To reach that goal, Chevrolet is calling on GM employees, NASCAR fans, and Chevrolet dealers across the country to donate unwanted, gently used cell phones for recycling. Proceeds will be used to provide pre-paid calling cards to troops serving in the U.S. Armed Forces.
“We feel Cell Phones for Soldiers is a worthy cause that fits well with GM’s long-standing commitment to support the men and women serving our country,” said Mark Degnan, GM director of Local Advertising, Marketing and Training. “Personally, with a brother and a nephew in active duty in Iraq, I know how important every call home can be for soldiers overseas, and their families at home.”
Cell Phones for Soldiers was founded in 2004 by brother and sister Robbie and Brittany Bergquist. To date, they have provided more than 60 million minutes of free calling cards through a national network of individual and corporate supporters.
Cell Phones for Soldiers recently announced a new campaign to offer free cell phones to armed forces returning from service in Iraq and Afghanistan. Returning troops can receive a refurbished phone, preloaded with a month’s worth of calling time, to help them restart their lives after active duty.
To help raise funds for Cell Phones for Soldiers, Chevrolet’s effort will include:
Encouraging all 77,000 GM employees in the United States to donate their used personal phones to the program.
Placing collection boxes for used cell phones at Chevrolet dealers nationwide.
Introducing Cell Phones for Soldiers to millions of race fans at 16 Chevy Racing events throughout the 2010 race season (schedule below). In May, Dale Earnhardt Jr. introduced Cell Phones for Soldiers to NASCAR fans at Richmond International Raceway.
Individuals who would like to support the cause also can download a pre-paid mailing label at www.gmmilitarydiscount.com/phone, to ship donations of one to 100 used cell phones.
“There are more than 130 million phones retired every year in the United States,” said Robbie Bergquist, “If just 2 percent of Americans were to donate their unwanted phones, we could supply every soldier with a free call home – and a small measure of our national gratitude.”
Cell Phones for Soldiers will be featured at these Chevy Racing Events in 2010:
July 2-3 Daytona
July 23-25 Indianapolis
July 30-August 1 Pocono
August 13-15 Michigan
September 3-5 Atlanta
September 10-11 Richmond
September 24-26 Dover
October 1-3 Kansas
October 8-10 Fontana
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