Program Pilots High-Tech Tools for Chevrolet Salespeople

Chevrolet is the first automaker to pilot a sales app for the iPhone, iPod touch and iPad which allows salespeople to help customers research trim levels, options and financing and search vehicles in dealer inventory. A nationwide rollout to Chevrolet dealers is expected this fall.

The Chevrolet Dealer app features the entire line of Chevrolet cars, trucks and crossovers. It allows a salesperson to work with a customer to pick interior and exterior colors, search for a matching vehicle in the dealership’s inventory and look up offers that can be applied to the purchase or lease.

“Chevrolet Dealer allows us to spend less time behind our desks and more time on the showroom floor with our customers,” said Joel Smith, retail operations manager at Hendrick Chevrolet in Cary, N.C., where the pilot began July 9. “Our customers have been wowed when we are able to show them video and help them choose options, all on the iPhone.”

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