Chevrolet Debuts All-New Malibu in High Definition Web Broadcast

First automaker to stream vehicle unveiling in HD over the Internet

When Chevrolet unveils the all-new Malibu in the United States on Monday night, people around the world will be able to watch in full-screen, high-definition video streamed live over the Internet. The timing of the Web reveal coincides with the April 19 auto show debut of the new Malibu in Shanghai.

The HD streaming is an auto industry first, and represents Chevrolet’s effort to globalize important product introductions by revealing the all-new Malibu simultaneously on two continents, on multiple social networking and media sites, and iPad and iPhone personal mobile devices. Standard internet viewing will also be available.

“We are expanding the reach beyond mainstream product introductions typically seen at auto shows. We are using the latest technologies available to us like no other automaker has done before to introduce this all-new, important car for Chevrolet on continents around the world,” said Russ Clark, product director at Chevrolet. “Broadcasting in HD will help us make sure the world gets a good look at the all-new Malibu.”

The new Malibu will be sold in nearly 100 countries on six continents. Chevrolet will transcend time zones by revealing it live on the web April 18 at 8:30 p.m. EDT and at the Shanghai Auto Show April 19. Chevrolet fans on Facebook can watch the global premiere of the all-new Malibu live in the Malibu tab, while iPad and iPhone owners can watch the online reveal via a custom broadcast optimized for the personal mobile devices. The video stream on Facebook and iPad/iPhone will be in standard definition.

Media can watch the HD broadcast at www.watchthenewchevymalibuinhd.com or on Chevrolet’s media site http://media.gm.com/live. Chevrolet Malibu’s HD experience is only available on select browsers and Internet speed connections. To ensure your connection meets the requirements, be sure to visit www.watchthenewchevymalibuinhd.com before April 18.

As part of the Webcast, Bryan Nesbitt, executive director, Exterior Design for Chevrolet, and Jon Hahn, Chevrolet marketing manager, will answer questions during a live, moderated video web session. Consumers are encouraged to post questions during the reveal on Twitter using #MalibuReveal or on Chevrolet’s Facebook page in the Malibu tab.

Earlier this month, Chevrolet provided a glimpse of the all-new Malibu on social networks around the world such as Facebook in Korea, Australia, Canada and United States; and YouKu and Sina.com in China, among others.

The all-new Malibu will feature a global family of fuel-efficient and powerful four-cylinder engines, along with six-speed transmissions that also contribute to efficient performance. The Malibu was designed to stand out in all markets around the globe, while its European-inspired driving characteristics were engineered to challenge the best in its class.

The Malibu was Chevrolet’s – and General Motors’ – best-selling car in the United States in 2010, with sales of nearly 200,000 vehicles. It is among Chevrolet’s most-decorated vehicles in the United States, earning more than 40 industry awards since 2008. The Malibu was the only midsize car in the industry to win the Consumers Digest Automotive “Best Buy” award the past three years – 2011, 2010 and 2009. The Malibu has also been named a “Top Safety Pick” by the Insurance Institute for Highway Safety the past two years.

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Chevrolet to be the Official Vehicle of the Army-Navy Game

Freedom Team of Wounded Veterans to Receive New 2011 Silverado HD

Chevrolet will kick off a three-year partnership as the Official Vehicle of the Army-Navy Game presented by USAA. This year will be the 111th meeting of the U.S. Military Academy and the U.S. Naval Academy.  

During the game, Chevrolet also will present a 2011 Chevrolet Silverado to the Freedom Team of Wounded Veterans. The Freedom Team of Wounded Veterans is a part of Achilles International, which provides support to athletes and veterans with disabilities in gyms, parks, and tracks all over the world.

The Freedom Team of Wounded Veterans, formed at Walter Reed Medical Center, is dedicated to inspiring wounded veterans to complete a marathon, but stresses “achievable accomplishment” of any form. The Silverado HD will be used by the Freedom Team to transport athletes and equipment necessary to compete in marathons across the country. 

“We appreciate Chevrolet’s continued support of our military and veterans and look forward to Chevrolet being part of America’s Game,” said Jon Starrett, senior associate athletic director, U.S. Naval Academy.

“Chevrolet and the Army have worked hand-in-hand since the Chevrolet Suburban was used for troop transport in World War II,” said Bob Beretta, senior executive associate athletic director, U.S. Military Academy. “And we look forward to Chevrolet’s continued support.”

The partnerships with the Army-Navy game and Achilles International continue Chevrolet’s long-standing support of servicemen and women, according the Chris Perry, vice president Chevrolet marketing:

“We at Chevrolet would like to give something back to those who give so much to our country,” said Perry. “For more than a century the Army-Navy Game which has represented the honor and pride of the Armed Forces that transcends the game of football. We are also proud to support the Freedom Team athletes, who serve as inspirations for all Americans.”

Other Chevrolet efforts to support military personnel include a recent donation of 11,000 hours of prepaid calling cards to troops serving in Afghanistan.

The donation was made possible by Chevrolet and the GM Military Discount program, which collected more than 20,000 cell phones at Chevrolet locations and events across the country. The phones were donated to Cell Phones for Soldiers, a non-profit organization that recycles cell phones and uses the proceeds to provide calling cards for troops serving overseas.

The GM Military Discount is offered to all active and Reserve members – and their spouses – of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. Discounts range based on the suggested retail price of the vehicle purchased. The program also offers an additional $750 discount for members of USAA. Both the GM Military Discount and USAA member discount are available on all Chevrolet models, except the $111,000 Corvette ZR-1. More information can be found at www.gmmilitarydiscount.com.

Phillips Chevrolet has Illinois’ Largest Chevy Inventory! We have an A+ rating with the Better Business Bureau, and are one of the Largest Chevy Dealers in the United States. Visit us at www.phillipschevy.com. View our specials! Follow Phillips Chevrolet on Facebook and Twitter to receive coupons, special offers and prizes!

Chevrolet beats Ford in heavy-duty pickup torture test

Which automaker has the most macho heavy-duty pickup truck?

Our friends at Pickuptrucks.com decided to torture test Chevys and Ford to see who would come out ahead in towing impossibly heavy loads up impossibly difficult hills. They called it the "Rumble in the Rockies."

The result was a bit of surprise given all the hype: Chevy won.

Phillips Chevrolet has Illinois’ Largest Chevy Inventory! We have an A+ rating with the Better Business Bureau, and are one of the Largest Chevy Dealers in the United States. Visit us at www.phillipschevy.com. View our specials! Follow Phillips Chevrolet on Facebook and Twitter to receive coupons, special offers and prizes!