Chevrolet Has Big Presence in Super Bowl XLV

Chevrolet will air five 30-second commercials during Super Bowl XLV Sunday on FOX, representing only part of a coordinated TV presence that continues into a special post-game episode of “Glee,” the FOX hit musical comedy.

The Camaro, Cruze Eco, Silverado HD and Volt will be featured in a combination of in-game and post-game ads, plus Chevy is presenting a Camaro Convertible to the Most Valuable Player from Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers.   

“Chevrolet has a lot of great news to share right now, and where else do you get to talk to 95 million Americans all at once?” said Joel Ewanick, global chief marketing officer of General Motors. “Chevrolet is using the biggest broadcast day of the year, all day, to talk about the Volt, the North American Car of the Year; the Silverado HD, Motor Trend’s Truck of the Year; the 42-mile-per-gallon Cruze Eco; and the best-selling Camaro.”

One of the Super Bowl ads will promote an elaborate, longer-form Chevrolet spot to air during the “Glee” episode following the Super Bowl, where the classic song “See the U.S.A. in your Chevrolet” plays a key role in the plot of the commercial.

The following Chevrolet ads will air during the game: “Misunderstanding,” featuring the Cruze Eco; “Discovery,” highlighting the Volt; “Tommy,” highlighting the Silverado HD; and “Al’s Chevrolet,” starring the Camaro. The “Glee” commercial also will run during the game.  “Ms. Evelyn,” featuring the Camaro, will air after the presentation of the MVP Award, also sponsored by Chevrolet.

“This combination of commercials highlights today’s diversity of Chevrolet products, but each spot also tells a part of the overall Chevy brand story and provides additional evidence of how ‘Chevy Runs Deep,’” said Ewanick.  “You’re going to see the Chevy story continue to unfold for a long time to come after Super Bowl XLV is in the record books.”

All of this year’s Super Bowl ads were created by Chevrolet’s agency of record, Goodby, Silverstein & Partners.  Chevrolet advertising returns to the Super Bowl after a four-year absence.

Miss Evelyn | Chevy Camaro | Chevrolet

(Possible OT Commercial)

Tommy | Chevy Silverado | Sunday's Game

Discovery | Chevy Volt | Sunday's Game

Status | Chevy Cruze | Sunday's Game

Misunderstanding | Chevy Cruze | Sunday's Game

Phillips Chevrolet has Illinois’ Largest Chevy Inventory! We have an A+ rating with the Better Business Bureau, and are one of the Largest Chevy Dealers in the United States. Visit us at www.phillipschevy.com. View our specials! Follow Phillips Chevrolet on Facebook and Twitter to receive coupons, special offers and prizes!

Lowe’s Commercial Customer Appreciation Day

September 22-24, 2010
7:00am – 1:00pm

The Lowe’s Commercial Appreciation Day is only two weeks away. Come out to your local Lowe’s on September 22-24, 2010 between 7:00am – 1:00pm. There will be vendor displays, events, provided lunch, sweepstakes, giveaways and much more!

Phillips Chevrolet has Illinois’ Largest Chevy Inventory! We have an A+ rating with the Better Business Bureau, and are one of the Largest Chevy Dealers in the United States. Visit us at www.phillipschevy.com. View our specials! Follow Phillips Chevrolet on Facebook and Twitter to receive coupons, special offers and prizes!

Corvette Goes On Air After 5-year Hiatus

General Motors debuted the first commercial featuring the Chevrolet Corvette ZR1 last week at the MLB All-Star games. This is the first television ad for the Corvette in more than five years.

This ad comes days after GM announced a “build your own engine option” for Corvette enthusiasts. GM said this program is believed to be the world’s most hands-on super car program, customers who order a 2011 Corvette Z06 or ZR1 can choose an option to help assemble their cars’ LS7 or LS9 engines at General Motors’ Performance Build Center (PBC) in Wixom, Mich. In addition to building their own engines, Corvette buyers can attend driving school in Arizona or Nevada, take delivery of their vehicles at the National Corvette Museum or watch their vehicles being built at the Corvette assembly plant in Bowling Green, Ky.

The Engine Build Experience is an option with a suggested retail price of $5,800. When a customer selects the PBC option for a 2011 Corvette Z06 or ZR1 and the dealer submits the order to Chevrolet, a special concierge contacts the customer to verify participation and help coordinate arrangements. While travel arrangements to and from Metro Detroit are the customer’s responsibility, the Chevrolet concierge helps schedule the engine build; coordinates the customer’s activities at the Performance Build Center; assists with booking local lodging and meals, and arranges local transportation.

The Engine Build experience is the latest program Chevy offers for Corvette owners. Other programs include:

• Corvette plant tour, where customers can follow their vehicle down the Bowling Green assembly line
  

• Corvette Museum delivery, where customers take delivery of their new Corvette at the National Corvette Museum in Bowling Green
  

• Corvette ZR1 Driving School, which offers complimentary attendance at either Bob Bondurant’s Corvette Driving School in Arizona, or Ron Fellows’ Corvette Performance Driving School near Las Vegas.
  

Phillips Chevrolet has Illinois' Largest Chevy Inventory! We have an A+ rating with the Better Business Bureau, and are one of the Largest Chevy Dealers in the United States. Visit us at www.phillipschevy.com. View our specials!